The Brief: Create a set of elements which, in different configurations, can be combined to form a flexible, dynamic graphic identity for a magazine and seasonal launch party. 
The Solution: A brand system and generative logo for BILT magazine, which takes its structural inspiration from 3D art, set design, and interior styling.



2D logo: core mark for print









3D logo: generative symbol for events









Inspired by Andrew Blauvelt’s “kit of parts,” a design methodology that produces an open-ended 
system rather than a static logotype.