The Brief: Create a set of elements which, in different configurations, can be combined to form a flexible, dynamic graphic identity for a magazine and seasonal launch party.
The Solution: A brand system and generative logo for BILT magazine, which takes its structural inspiration from 3D art, set design, and interior styling.
2D logo: core mark for print
3D logo: generative symbol for events
Inspired by Andrew Blauvelt’s “kit of parts,” a design methodology that produces an
open-ended
system rather than a static logotype.
system rather than a static logotype.