Context: This is a little concept to kick things off and set the vibe for my work. Graphic design might be my discipline of choice, but my content of choice is definitely architecture. There are enough constraints to make it a puzzle, yet it’s flexible enough to do something new every time. Lines, interiors, exteriors, lighting, and the list goes on. Honestly, what can’t you do with that? The perfect problem to solve!
Approach: Inspired by Andrew Blauvelt’s kit of parts methodology, this brand system and visual language are made from a set of elements that can be reconfigured again and again, creating a dynamic typographic system that lives across print, merch, and OOH. Logo, identity, visual language, layouts, and merch by me. This one’s for all of the editorial shorties out there, enjoy!
2D logo: core mark for print
Building blocks are the name of the
game for this logo system.
Building blocks are the name of the
game for this logo system.
At a time when we’re all sick of being online,
it felt important for this to live as a physical object
instead of another app or digital campaign.
The oversized, stacked letters and photo blocks are modular,
available to be reconfigured to fit each issue’s contents
while remaining visually consistent.
3D logo: generative symbol for events
This expands the 2D logo figuratively and literally.
When folks see this, they know it’s related to physical
events like issue launches.
This expands the 2D logo figuratively and literally.
When folks see this, they know it’s related to physical
events like issue launches.
Obviously I had to add a cute ticket that someone
could find in their jacket pocket two years from now that
would make them go awww and text their friend to catch up.
Yes, I have a million totes, and I’d make it a
million + one for this cutie.
million + one for this cutie.
BILT’ brand elements
Here are the pillars of the visual language, which create
an open-ended identity system rather than a static logo.
an open-ended identity system rather than a static logo.