Context: BILT is a magazine dedicated to 3D art, set design, and interior styling. The goal was to create a visual language cohesive and distinct enough to be an identity of its own, yet flexible enough to support content across these broad disciplines.
Approach: Inspired by Andrew Blauvelt’s kit of parts methodology, this brand system and generative logo are made from a set of elements which can be reconfigured again and again, creating a dynamic typographic system that lives across print, merch, and out-of-home.
2D logo: core mark for print
3D logo: generative symbol for events
Inspired by Andrew Blauvelt’s “kit of parts,” a design methodology that produces an
open-ended system rather than a static logotype.