Focus
Products
Context
This is a concept for an editorial identity that represents my work as a whole, in aesthetic and approach. Graphic design is my discipline of choice, but my content of choice is definitely architecture. Lines, interiors, exteriors, lighting, and the list goes on. There are enough constraints to make it a puzzle, yet it’s flexible enough to do something new every time. The perfect problem to solve.
Approach
To give this magazine a structural feel, modular elements stack to create layouts with an airy tension that feels like a built environment. The system (inspired by Andrew Blauvelt’s kit of parts framework) uses a set of elements, rather than one static logo, to create a dynamic, yet consistent, visual language that lives across print, merch, and OOH. Logo, identity, visual language, layouts, and merch by me.
2D Logo: Core Mark for Print
Building blocks are the name of the
game for this logo system.
Building blocks are the name of the
game for this logo system.
BILT Series
There’s a tactility to the word “BILT,” so it felt
important for the medium to match and have this
live as a physical object instead of another app.
Print: Magazine
The oversized, stacked letters and photo blocks are modular,
available to be reconfigured to fit each issue’s contents
while remaining visually consistent.
3D Logo: Generative Symbol for Events
The 2D logo extends and expands for physical
events like issue launches.
The 2D logo extends and expands for physical
events like issue launches.
Merch
I have a million totes, but I’d
make it a million + one for this cutie.
I have a million totes, but I’d
make it a million + one for this cutie.
BILT Brand Elements
Here are the pillars of the visual language, which create
an open-ended identity system rather than a static logo.
an open-ended identity system rather than a static logo.