Context: BILT is a magazine dedicated to 3D art, set design, and interior styling. The goal was to create a visual language cohesive and distinct enough to be an identity of its own, yet flexible enough to support content across these broad disciplines.
Approach: Inspired by Andrew Blauvelt’s kit of parts methodology, this brand system and generative logo are made from a set of elements that can be reconfigured again and again, creating a dynamic typographic system that lives across print, merch, and OOH. I worked as a team of one and was responsible for the concept, identity, logo, art direction, typography, and layout.
2D logo: core mark for print
3D logo: generative symbol for events
BILT’s “kit of parts,” which creates
an
open-ended identity system rather than a static logo.