Context: We’ve all had to do something before we were 100% ready. This logo was for a client who was starting another studio and needed to get something up to make it real while working on making it...real. The challenge was to design something clean yet creative without committing to a brand just yet. Symbol design and wordmark by me.
Approach: Without a formal branding process, I started semiotically—what does reprieve mean and how does it feel? Clean, light, elevated. Different than relax, reprieve is a break from the grind. As in, let us take this off your hands. Ultimately, the logo would need to appeal to corporate clients and lifestyle/media brands.
Form References
What is the shape of rest?
Clues from nature and philosophy.
Symbol
The logo for Reprieve is structurally sound, yet artful, making it
a natural fit for a studio in experiential production.
Wordmark
A neutral sans serif with just the right amount
of tension feels smart and vibey.