Focus
Products
Team
Creative Direction: Johnathon Cramer, Amanda Rawlings
Art Direction and Graphic Design: Ophelia Overton
Art Direction and Graphic Design: Ophelia Overton
Goals
01. Signal new offerings/services.
02. Create a distinct yet related social identity.
03. Design a symbol that balances restraint and character.
02. Create a distinct yet related social identity.
03. Design a symbol that balances restraint and character.
Context
Sundown Studio was a multi-disciplinary design studio focused on creating unique, end-to-end experiences and environments. This was the first of a few collaborations with Johnathon Cramer (Reprieve, Invisible North), whom I always love working with because the designs are usually disciplined yet playful.
Approach
The partners were looking for an updated social logo that reflected a new chapter for the studio and extended a recent web refresh to social. The approach was essentially a form study: how can we reference a sun but still do something new? Color carried the “sundown” cue, while the form feels structurally sound enough for an audience in the built environment space.
Outcomes
A symbol that expanded the brand surface from web to social, with room to extend into print and objects.