Context: Sundown Studio is a multi-disciplinary design studio focused on experiential and environmental production. The partners were looking for an updated social logo to accompany a larger brand refresh and restructured offerings.
Approach: Inspired by Paul Rand’s approach to modern corporate design, the goal was something simple, clear, and reduced to its purest symbolic essence (while avoiding obvious interpretations of sunsets). This logo family strikes a balance: clean enough for corporate clients yet creative enough to represent a design studio. In collaboration with the Managing Directors, I worked as a team of three and was responsible for the art direction and logo design.
The expanded graphic universe of alternate
logos, symbols, and wordmarks.