Context: Sundown Studio was a multi-disciplinary design studio focused on experiential and environmental production. The partners were looking for an updated social logo to accompany a larger brand refresh and restructured offerings. Creative Direction by: Johnathon Cramer and Amanda Rawlings; logo and graphic ecosystem by me.
Approach: Inspired by Paul Rand’s approach to modern corporate design, the goal was something simple, clear, and reduced to its purest symbolic essence (while avoiding obvious interpretations of sunsets). This logo family strikes a balance: clean enough for corporate clients yet creative enough to represent a design studio.