Context: Sundown Studio is a multi-disciplinary design studio focused on experiential and environmental production. The partners were looking for an updated social logo to accompany a larger brand refresh and restructured offerings.
Approach: Inspired by Paul Rand’s approach to corporate modern design, the goal was something simple, clear, and reduced to its purest symbolic essence (while avoiding obvious interpretations of sunsets). This logo strikes a balance: clean enough for corporate clients yet creative enough to represent a design studio.
The expanded graphic universe of alternate logos.