Context: From 90s nostalgia, to influencers, to reality TV—everything we know and love about the Internet came from Black people. The challenge was to create a limited series that explains how capitalism profits from the cultural labor of Black people in an accessible way.
Approach: During the early pandemic, many of us were nostalgic for the “before times.” This series tapped into that, using silly imagery from bygone eras to dissect serious things happening now. An alternative take on traditional Black History Month content, pop culture references show that our history is more than just slavery. In collaboration with the Narrative Director, I worked as a team of two and was responsible for developing the brand strategy, writing the scripts, sourcing the visuals, recording the voice over, editing the video, and marketing the series.