Focus
Products
Deliverables
Brand Library (Figma), Brand Guide, Social Templates, Motion Assets, Episode Art, Print Materials, Keynote Presentation
Team
Creative Direction: Alexis Kay, Alex Newson
Art Direction and Logo: Lauren Macrino
Brand System: Ophelia Overton
Art Direction and Logo: Lauren Macrino
Brand System: Ophelia Overton
Goals
01. Clarify, expand, and codify the brand.
02. Create a consistent throughline between assets.
03. Build a central hub that makes it easy for Studio and Production teams to create episode art, promo graphics, and clips for every guest.
02. Create a consistent throughline between assets.
03. Build a central hub that makes it easy for Studio and Production teams to create episode art, promo graphics, and clips for every guest.
Context
The folks at Studio Stab wanted to expand existing cover art into a social identity and marketing system for the launch of their podcast, You Are The Prize. What started as setting up the brand's bones has evolved into an ongoing collaboration to get their ideas out into the world across a variety of touchpoints.
Approach
01. Figure out what assets we have and what assets we need to get from cover art to a full brand system.
02. Add layers (type, graphic treatments, etc.) so the identity has the depth to stretch across platforms and look related but not repetitive.
02. Add layers (type, graphic treatments, etc.) so the identity has the depth to stretch across platforms and look related but not repetitive.
Outcomes
This Figma Brand Library offers a variety of choices, without the decision fatigue, and lets folks use assets as is, edit templates, or create content from scratch.
Original Cover Art & Logo by Lauren Macrino
To get from cover art to marketing system, we tested composition
scenarios and use cases to identify any gaps in the graphic universe.
Brand Library in Figma
Includes brand guide, social templates, key art,
motion assets, guest notes, components, styles, and variables.
Hero Concept
Key art for podcast and social platforms.
Select Pages from the Brand Guide
Adding typefaces and layout devices created the depth
to expand across podcast platforms, web, and
social without looking repetitive.
Social Graphics Evolution (Left: V1 / Right: Final)
We wondered if we needed a tagging system for episodes, but once
we decided the pod should feel more like an ongoing conversation,
we dropped them in favor of a simplified palette and line system.
Marketing: (L) Photography Scenario; (M) Trailer; (R) Title Card
The line is the spine of the system, giving brand elements
a home without being the star of the show.
Print: Thank You Card (L) and FAQ (R)
These were inspired by a guest’s questions on set.
Having notes like FAQs and postcards ready to go
saves the hosts from having to repeat themselves
every time they host a guest.
These were inspired by a guest’s questions on set.
Having notes like FAQs and postcards ready to go
saves the hosts from having to repeat themselves
every time they host a guest.
Moodboard: Emotional Texture of the YATP Brand System
We landed on something chic, modern, and bold,
featuring editorial layouts, confident typography,
and subtle graphic structures.
Update
A few months later, they wanted to expand the visual system
again into a Showcase Hero for Apple Podcasts. This iteration
features a pop of color in the trophy and full-bleed photography.