Art Direction and Graphic Design: Ophelia Overton
02. Make it technical but artful.
03. Explore a proof point for a Production Team sub-brand.
Context
Approach
The client didn’t want a logo just slapped on a shirt; he wanted the piece to feel artful, technical, and reflective of the hard, beautiful work these folks do. It had to look specific to the team, yet still part of the Invisible North family. This symbol-heavy structure is more of a wink than an announcement, something insiders would get but would still look like a cool shirt to others.
Outcome
It was a great introduction to their freelance team; the final run was produced in-house.
This was so much fun to make, and full of easter eggs
for the
careful eye: numbers, phrases, and shapes important to the team.
The key to a bit of organized chaos was to create
relationships between the shapes.
Technical Blueprints & State Seal
made with image tracing + good ol’ pen in Illustrator
Dissolve Elements
made with dissolve blend mode in Photoshop
Globes
from a shapes pack I’ve had on my desktop forever
Everything else was made in Illustrator.
careful eye: numbers, phrases, and shapes important to the team.
The key to a bit of organized chaos was to create
relationships between the shapes.
Technical Blueprints & State Seal
made with image tracing + good ol’ pen in Illustrator
Dissolve Elements
made with dissolve blend mode in Photoshop
Globes
from a shapes pack I’ve had on my desktop forever
Everything else was made in Illustrator.