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STRATEGY
Brand and Marketing Strategy: Leverage audience engagement to advance organizational goals.
Creative Direction: Drive big picture concept, vision, and strategy.
Art Direction: Operationalize creative direction; set the visual and emotional texture.
A Good Idea, Miscellaneous: When you don’t need a whole strategy (and because I couldn’t bring myself to write cons*lting).
DESIGN
Brand, Identity, and Logo Design: Develop, define, design, and/or produce specific brand elements that make up a visual language.
Naming, Narrative, and Communication Design: Develop titles, semiotic throughlines, narrative structures, and/or any part of a messaging system for products in a series, family, or campaign.
Graphic Design, Miscellaneous: Flyers, shirts, prints, key art, and/or other cute things as needed.
PRODUCTION
Brand Library (Figma): Produce an all-in-one library that lets folks use assets as is, edit templates, or create content from scratch.
Marketing Assets: Produce one, some, or all of the touchpoints in a campaign.
Merch: Custom, branded products that don’t feel like a hard sell.
Creative Direction: Drive big picture concept, vision, and strategy.
Art Direction: Operationalize creative direction; set the visual and emotional texture.
A Good Idea, Miscellaneous: When you don’t need a whole strategy (and because I couldn’t bring myself to write cons*lting).
Naming, Narrative, and Communication Design: Develop titles, semiotic throughlines, narrative structures, and/or any part of a messaging system for products in a series, family, or campaign.
Graphic Design, Miscellaneous: Flyers, shirts, prints, key art, and/or other cute things as needed.
Marketing Assets: Produce one, some, or all of the touchpoints in a campaign.
Merch: Custom, branded products that don’t feel like a hard sell.
STRUCTURE
Brand: larger, ongoing, and/or comprehensive
Campaign: specific, short, and/or limited to a single activation
Campaign: specific, short, and/or limited to a single activation