Focus
Products
Team
Creative Direction: Montrese Chandler
Coffee Program: Quantum Seeds
Art Direction and Logo System: Ophelia Overton
Coffee Program: Quantum Seeds
Art Direction and Logo System: Ophelia Overton
Goals
01. Launch the brand + build awareness.
02. Create a scalable packaging system.
03. Translate personal artifacts into a contemporary logo.
02. Create a scalable packaging system.
03. Translate personal artifacts into a contemporary logo.
Context
Love Notes is a day-to-night coffee and wine bar opening soon in Los Angeles. The founder and I met at an alumni dinner and hit it off, agreeing we needed more third spaces in the city. In the lead-up to the opening, she wanted to build brand recognition through pop-ups and events while the restaurant was being constructed.
Approach
01. Elevate existing type and symbols to feel more premium. The client came with type and symbols in mind: her mother’s handwriting as a type reference and forms that connote sanctuary.
02. Treat the pop-ups as the proving ground: create a tight set of packaging essentials that could show up consistently, test/iterate, and build recognition.
03. Translate the idea of third-space into visual territory: palms, warmth, calm, and an inviting sense of place you want to step into, not a logo slapped on merch.
02. Treat the pop-ups as the proving ground: create a tight set of packaging essentials that could show up consistently, test/iterate, and build recognition.
03. Translate the idea of third-space into visual territory: palms, warmth, calm, and an inviting sense of place you want to step into, not a logo slapped on merch.
Outcomes
A pre-opening packaging and event marketing system built to scale from pop-ups into retail packaging, and eventually wine, while staying anchored in the brand’s emotional core: community and sanctuary.