About

Graphic Designer

Work

Brand + Marketing

Hire

Info

Contact

Links

Play

Gallery

Shop

Print

Studio Stab

Systems

LNCW

Print

Sundown Studio

Identity

Invisible North

Objects

BILT Magazine

Print

Reprieve Creative

Identity

IMG Maker Awards

Objects

Don’t Close My Gap!

Print
Hire
A reference sheet: what I do, how I work, and ways to get in touch.
About
I’m Ophelia, an independent designer based in Los Angeles. I create identities, systems, and campaigns for culture-led brands. At my best with a tight brief, room to play, and people who are fun but on point.
Approach
I enjoy a little Type A on the front end, a little Type B on the back end. Structure that evolves into freestyling is my favorite way to make intentional creative that balances taste and durability.
Services
I work 1:1 with clients and also with studios, agencies, and in-house teams to give ideas a clear center of gravity and a coherent universe across touchpoints. Services range from identity to campaigns to systems, and sometimes objects. More:Services

Strategy: When you need a plan.
Design: When you need a concept.
Production: When you need assets.
Objects: When you need something special.
Work
Highlights that show the kind of work I do best: disciplined yet playful creative that makes brands look good and sound smart. More:Work

System: Studio Stab’s brand library
When you need a campaign to look cohesive.

Identity: Sundown Studio’s logo
 When you need a core mark or visual foundation.

Objects: Invisible North’s tee
When you need a one-off item that feels special.
Process
Here’s how we’ll get your idea out in the world: from getting aligned on the brief to building a system you can actually use.

01. Define: What are we calling things?
Name goals, constraints, audience, etc. so we solve the right problem.

02. Research: What context does this work exist within?
 Explore the ecosystem around the work so creative is informed and durable. 

03. Concept: What’s the throughline?
Create the big idea that everything else revolves around.

04. Form: What shape do brand expressions take?
Build a system with touchpoints that look related but not repetitive.

05. Test: Do these ideas hold up in the real world? 
Ensure assets hold up to how teams actually use them.
Rates
Many ways to work together, let’s find the right fit.  
More:Rates

Lane—What is it?
Brand: larger/ongoing/comprehensive stewardship
Campaign: specific/short/limited to a single activation

Mode—What is the best billing container?
Hourly: flexible brand support (scope is moving)
Flat: individual campaigns/projects (clear outputs)
Salary: embedded ownership (full-time/retainer)
Contact
Get in touch to learn more or book a project.