STRATEGY
Creative Direction: Drive big picture concept, vision, and strategy.
Art Direction: Operationalize the creative direction; set the visual and emotional texture.
Visual Language: Define the specific brand elements that make up the graphic universe.
Naming Conventions: Develop semiotic throughlines between products in a series, family, or campaign.
Good Idea(s), Miscellaneous: one-off or as-needed consulting
DESIGN
Brand, Identity, and Logo Design: Develop, define, design, and/or produce any part of a brand system.
Communication, Information, and Hierarchy Design: Develop, define, design, and/or produce any part of a messaging system.
Graphic Design, Miscellaneous: Create one-off or as-needed flyers, shirts, prints, key art, etc.
PRODUCTION
Brand Libraries: Figma lets folks use assets as is, edit templates, or create content from scratch.
Marketing Assets: Produce one, some, or all of the products in a campaign.
Merch: Create custom, branded products that don’t feel like a hard sell.
STRUCTURE
Brand: larger, ongoing, and/or comprehensive
Campaign: specific, short, and/or limited to a single activation/engagement
Creative Direction: Drive big picture concept, vision, and strategy.
Art Direction: Operationalize the creative direction; set the visual and emotional texture.
Visual Language: Define the specific brand elements that make up the graphic universe.
Naming Conventions: Develop semiotic throughlines between products in a series, family, or campaign.
Good Idea(s), Miscellaneous: one-off or as-needed consulting
DESIGN
Brand, Identity, and Logo Design: Develop, define, design, and/or produce any part of a brand system.
Communication, Information, and Hierarchy Design: Develop, define, design, and/or produce any part of a messaging system.
Graphic Design, Miscellaneous: Create one-off or as-needed flyers, shirts, prints, key art, etc.
PRODUCTION
Brand Libraries: Figma lets folks use assets as is, edit templates, or create content from scratch.
Marketing Assets: Produce one, some, or all of the products in a campaign.
Merch: Create custom, branded products that don’t feel like a hard sell.
STRUCTURE
Brand: larger, ongoing, and/or comprehensive
Campaign: specific, short, and/or limited to a single activation/engagement