Services
OVERVIEW—when you want to know what I do.
I work with studios, agencies, and in-house teams to give ideas a clear center of gravity and a coherent universe across touchpoints. Services range from key art to campaigns to systems, and even the occasional object.
STRATEGY—when you need a plan.
Brand and Marketing Strategy: A game plan that leverages audience engagement to advance a variety of organizational goals.
Creative Direction: Drive big picture concept, vision, and strategy.
Art Direction: Set the visual and emotional texture.
A Good Idea, Miscellaneous: A little something smart when you don’t need a whole strategy.
DESIGN—when you need a concept.
Brand, Identity, and Logo Design: Define, develop, and design specific brand elements that make up a visual language or identity.
Naming, Narrative, and Communication Design: Develop titles, semiotic throughlines, narrative structures, talking points, or messaging system for products in a series, family, or campaign.
Graphic Design, Miscellaneous: Design one-off key art, flyers, shirts, prints, and whatever else needs to exist.
PRODUCTION—when you need assets.
Brand Library (Figma): Produce an all-in-one library that lets folks use assets as-is, edit templates, or create content from scratch.
Marketing Assets: Produce one/some/all of the campaign touchpoints.
Merch: Branded products that feel like a gift, not a hard sell.
OBJECTS—when you need something special.
Sometimes: I make art objects like prints and apparel.